T-VEC Launch Tactics Plan Presentation

Avant Healthcare was in need of a tactical presentation for a client's potential product launch strategy. In this case, even though we had a very short timeframe, I wanted to diverge from the typical bulleted slides of a PowerPoint presentation. In order to create a unique deliverable that could not only be used as a presentation tool, but also be shared among colleagues, viewed quickly, and be visually engaging to its audience, I chose to create an interactive pdf. In addition, to help the tactics stick with the audience, we gave them distinctive names, tag lines, and corresponding icons.

When the user hovers their curser over the "i" button, additional information about the corresponding tactic pops up on the screen. The information includes a synopsis, the target audience, and how the tactic would be strategically implemented throughout the product prelaunch and/or launch.
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